How to Design an E-Commerce Website



When you build an e-commerce website, the ultimate goal is to increase the conversion rate and encourage people to purchase from you. Apart from building an attractive e-commerce site, you will have to make sure that it includes every element of the web design so that visitors not just come to the site but also buy something. Fortunately, building an e-commerce website is not so difficult. You can use an e-Commerce website builder site or hire a websitedevelopment agency in Houston for the legwork.  Below we are discussing some key points that your online store should have.
Organize Your E-Commerce Site
It is obvious to have a home page and product pages, but what about categorizing product pages so that consumers can easily browse the product they are looking for. Think about how your potential customers will shop and browse the site. For example, if you have an online jewelry store. Organize the design with sub-categories like jewelry for women and subcategories like earrings, necklaces, and bracelets. The type of design will be sensible. Visitors visiting your website can quickly figure out how to narrow down their search according to their requirements.
Making the Site Responsive
Gone are the days when users had to use their laptops or desktops for browsing, In the smartphone world, users hardly use laptops to access a website. If your website is not responsive you may lose 80% of potential customers. It is a huge loss. Are you ready for this? Of course, not. Test your website on the smartphone. If it works smoothly and exactly the same way that it does on the desktop, it will be fine. If not, consult the web development team to turn the website responsive. Design each page and upload images that support the small screen.
Don't Forget to Include a Search Bar
Many of your visitors may be interested in browsing the site to find items they like. It is a search bar that gives them direct access to the desired product. It is necessary to include the feature.
Include a Shopping Cart
Most customers may like to buy more than one product. The shopping cart is the feature that works exactly like the physical shopping cart where users can save multiple products of their choice. The cart can be customized later, It is a helpful feature for shopping online.

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